As business continues to churn and adapt to a global pandemic, we have observed that message matters more now than ever before. Your product is more than what you tangible sell, it’s also how it makes people FEEL when they buy it, wear it, use it. American author and marketing pro, Seth Godin, writes:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand.”
Your brand should evoke a sense of well-being, belonging, and security. During this time of uncertainty, we have experienced that positive messages mean more and more. Alignment with a message that is good, kind, positive, and maybe funny – connects with people and they remember you.
Our friends at Congress Clothing have connected with their customer base promoting Work from Hope and Be the Good which has allowed their product line to grow. Even our own Be Awesome shirts are focused on making people smile and encouraging growth and kindness. Shop our line at store.holeintheroof.com to snag some AWESOME.
PROTIP: email one of us, we can hook you up with a coupon code for free swag!