Dia del Oso couldn’t be stopped even during a pandemic! We were excited to partner with Baylor to bring DIA to students near and far. Dia del Oso is a long standing tradition at Baylor.  

Día started in 1932 as a way to “bring smiles to the faces of students” by giving them a break from classes. The annual spring holiday gradually became a favorite pastime. Re-organized by the Chamber of Commerce in 1935, its popularity rapidly grew and the name of the occasion through the years changed from All University Day to Physical Fitness Day to May Day. In 1966 students voted to name the annual occasion “Díadeloso” or “The Day of the Bear.”

As you know, the spring of 2020 brought us to a new era. A virtual era where Día is not just in Waco; it is wherever YOU are. This year has presented many challenges for Baylor students as the rise of COVID-19 has required them to move off campus and away from each other. But we were determined to still celebrate Díadeloso together-virtually!

Díadeloso: Social Distancing Edition happened April 21st, 2020!

We created apparel, stickers, hats, and an online platform for students to purchase their DIA gear and celebrate at home. Our team thoughtfully packaged and shipped each order directly to students.  All proceeds are going to the Presidents Excellence Fund, which is immediately available and serving students impacted by COVID-19. The event might be over, but you still have a chance to get in on the celebration! We are accepting orders until inventory runs out.

Check out the DIA swag below and imagine ways you can still create community while distancing.