Branding…A Cost or an Investment?

As a company, Hole in the Roof Marketing values creativity and design in everyday life, but where do these elements fit in with your business? The answer is in branding. Branding is the process of creating a unique image for a product or service that establishes a presence in your target audience‘s mind. Branding helps deliver your message clearly and also aides in the credibility of a business.

So in order to capitalize on the benefits of branding, it is important to have a well-developed logo. A logo is not just an image, but it acts as the face of the company and creates a connection between the product and the customer. Often times people approach design and branding in two ways, as a cost or as an investment.

The cost approach focuses on the bottom line, but it is ultimately a short-term plan. By letting cost dictate your branding strategy, it is difficult to build a brand that is unique and able to evolve . The second approach views branding as an investment. With this approach it is understood that building a strong brand takes time, but ultimately you plan on getting a positive return on your investment. Professional logo design can be a key element in constructing a solid branding foundation. It creates a professional image of consistency and stability that can be reflected across all aspects of your company.

Once your logo is developed it can be utilized in a multitude of marketing tactics including: apparel, brochures, business cards, letterheads and stationary, ads, flyers, banners, promotional items (i.e. water bottles, pens, magnets, etc.), signs and website and e-commerce solutions. All of which help build strong brand recognition. Whether your business is big or small, you are embarking on a new venture or you are a seasoned veteran in your industry, professional logo design and branding is key to a successful marketing plan.

Hole in the Roof offers professional logo design services and can help you develop a brand new image or strengthen your current design. To check out more logos visit

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